Archery is for Everyone Campaign
An inclusive archery campaign with USA Archery and Marvel Entertainment.
Watch on Vimeo- Project
- USA Archery, in collaboration with Marvel Entertainment
- My role
- Campaign creative manager
- Format
- Integrated campaign
An invitation to try archery, across film and design.
As creative manager for USA Archery’s “Archery is for Everyone” campaign, I worked across film, graphics, apparel, and club marketing materials. The campaign was a collaboration with Marvel Entertainment and connected its creative message to ways people could find a place to try the sport.
My contribution
SCOPE OF WORKFilm production
Filming and editing a 30-second advertisement that combines live action with AI-generated cartoon sequences.
Campaign materials
Graphics, apparel, and marketing materials for club leaders and the USA Archery store.
Event discovery
Coordinating development of an event finder connecting visitors with participating clubs and events.
An inclusive message in several formats
The campaign introduced archery’s inclusivity through a combination of moving image and graphic design. The film appeared as a preroll advertisement on Marvel.com, while the wider materials carried the campaign into apparel, club communication, and the USA Archery store.
Connecting interest with participation
The event finder provided a next step for someone interested in trying archery. My role included coordinating its development on the USA Archery website. That connected the campaign’s invitation with participating clubs and events.
Campaign artwork
01 IMAGESA selected graphic from the Archery is for Everyone campaign.
The campaign film
VIDEOThe 30-second advertisement, combining live-action footage and animated sequences.