Newton
Independent softwareNewton
Application design · AI systemsA desktop workspace for persistent AI teams.
SHELBY KLEIN · DESIGNER & CREATIVE TECHNOLOGIST
Design & creative technology.
I’m Shelby Klein, a designer and developer based in Atlanta, Georgia. My work spans brand identities, digital tools, physical products, and live experiences.
Explore my workBASED IN ATLANTA, GABRAND · DIGITAL · PRODUCT · MOTION
Selected work01 — 07
DESIGN, DEVELOPMENT & CREATIVE DIRECTIONNewtonIndependent softwarecurrent
Independent softwareCurrent
Creative tools · Language & audioA live rhyme studio with speech input and phrase suggestions.
PlayCase
Product design · 3D printingA gaming case that brings physical controls to the iPhone.
2020 & 2024 Olympic GamesTeam USA Olympic Jerseys
Apparel design · Creative directionTeam USA archery jerseys for the Tokyo and Paris Olympic Games.
Independent platformSteam Deck HQ
Brand identity · Web developmentBrand identity and web development for a handheld gaming publication.
National eventsUSA Archery Live
Live production · Motion & softwareLive broadcasts, motion graphics, and scoring systems for national archery events.
VispixA shared photo workspace.
Vispix
Product design · Asset managementA shared photo library for teams to search, review, and select marketing images.
More projects08 — 15
CLIENT WORK & INDEPENDENT PROJECTS08Web design / Web development09Web design / Content architecture10Brand identity / Event design11Web design / Video & presentations12Campaign direction / Film & design13Interactive experience / Game development14Editorial design / Print production15AI systems / Simulation & interaction
sea.edu
Website design and development for ocean education.
fieldstudies.org
Website design and content systems for environmental field studies.
National Archery Event Logos
A series of identities for USA Archery’s national events.
Workplace Solutions
Website redesign, presentations, and video for a commercial interiors company.
Archery is for Everyone Campaign
An inclusive archery campaign with USA Archery and Marvel Entertainment.
U.S. Open Fan Experience
A motion-tracking installation for the 2016 U.S. Open.
SFS Recruitment Brochure
Recruitment brochures for the School for Field Studies.
Arcadia
An exploration of AI coordination and interactive simulation.
ABOUT MEFrom concept
From concept
to completion.
I’m a designer, developer, and father based in Atlanta, Georgia. I work across visual design and technology, taking projects from initial concepts through production.
My experience includes national campaigns, Olympic competition apparel, live broadcast systems, and independent hardware and software products.
I’m particularly interested in creative tools, human–AI interaction, and projects that connect physical and digital experiences.
01
Identity & communication
Brand systems, campaigns, editorial design, and apparel.
02
Products & platforms
Websites, desktop applications, and physical products.
03
Motion & experiences
Video, live broadcasts, and interactive installations.
04
Tools & experiments
AI workspaces, creative software, and interactive systems.