Newton
Independent softwareNewton
Application design · AI systemsA desktop workspace for persistent AI teams.
SHELBY KLEIN · DESIGNER & CREATIVE TECHNOLOGIST
Design & creative technology.
I’m Shelby Klein, a designer and developer based in Atlanta, Georgia. My work spans brand identities, digital tools, physical products, and live experiences.
Explore my workBASED IN ATLANTA, GABRAND · DIGITAL · PRODUCT · MOTION
FEATURED ARTICLE · DESIGN & AIAn image is finished.
An image is finished.
Its structure is hidden.
Type, masks, textures, and decisions—all flattened into one picture. What happens when AI tries to turn it back into something we can edit?
Try these InkSplit experiments: build a poster layer by layer, then inspect what sits underneath. They’re a starting point for a bigger question about translating what we see into knowledge an AI can use.
Read the storyTurning Visual Knowledge into LLM KnowledgeASTRA 6 LIGHT · INKSPLIT TESTS
From a flat image to an editable stack
Explore three reconstructions. Play the build, scrub through it, or hover over a layer group to inspect it. Click to keep it isolated; keyboard and touch work too.
LAYER STACK · TOP TO BOTTOM
Live type and vector graphics sit above masked photo elements. The players include generated replacements; this is an interpretation, not recovered source artwork.
Small PNG previews exported from the PSDs. Each build step is rendered in Photoshop to preserve compositing. The stack follows the document’s top-level layers and groups; isolated previews may look different without the layers underneath. These are interpreted reconstructions, not recovered original files.
Selected work01 — 07
DESIGN, DEVELOPMENT & CREATIVE DIRECTIONNewtonIndependent softwarecurrent
Independent softwareCurrent
Creative tools · Language & audioA live rhyme studio with speech input and phrase suggestions.
PlayCase
Product design · 3D printingA gaming case that brings physical controls to the iPhone.
2020 & 2024 Olympic GamesTeam USA Olympic Jerseys
Apparel design · Creative directionTeam USA archery jerseys for the Tokyo and Paris Olympic Games.
Independent platformSteam Deck HQ
Brand identity · Web developmentBrand identity and web development for a handheld gaming publication.
National eventsUSA Archery Live
Live production · Motion & softwareLive broadcasts, motion graphics, and scoring systems for national archery events.
VispixA shared photo workspace.
Vispix
Product design · Asset managementA shared photo library for teams to search, review, and select marketing images.
More projects08 — 18
CLIENT WORK & INDEPENDENT PROJECTS08Web design / Web development09Web design / Content architecture10Brand identity / Event design11Web design / Video & presentations12Campaign direction / Film & design13Interactive experience / Game development14Editorial design / Print production15AI systems / Simulation & interaction163D printing / Process tools17Tool design / AI-assisted development18Interaction design / Configuration tools
sea.edu
Website design and development for ocean education.
fieldstudies.org
Website design and content systems for environmental field studies.
National Archery Event Logos
A series of identities for USA Archery’s national events.
Workplace Solutions
Website redesign, presentations, and video for a commercial interiors company.
Archery is for Everyone Campaign
An inclusive archery campaign with USA Archery and Marvel Entertainment.
U.S. Open Fan Experience
A motion-tracking installation for the 2016 U.S. Open.
SFS Recruitment Brochure
Recruitment brochures for the School for Field Studies.
Arcadia
An exploration of AI coordination and interactive simulation.
flogg
A personal print log for understanding volatile 70A TPU settings.
Deltaskin Editor
A visual editor for the simple JSON configurations behind PlayCase.
PlayPad Editor
A visual editor for RetroArch on-screen gamepads.
ABOUT MEFrom concept
From concept
to completion.
I’m a designer, developer, and father based in Atlanta, Georgia. I work across visual design and technology, taking projects from initial concepts through production.
My experience includes national campaigns, Olympic competition apparel, live broadcast systems, and independent hardware and software products.
I’m particularly interested in creative tools, human–AI interaction, and projects that connect physical and digital experiences.
01
Identity & communication
Brand systems, campaigns, editorial design, and apparel.
02
Products & platforms
Websites, desktop applications, and physical products.
03
Motion & experiences
Video, live broadcasts, and interactive installations.
04
Tools & experiments
AI workspaces, creative software, and interactive systems.