National Archery Event Logos
A series of identities for USA Archery’s national events.
- Project
- USA Archery
- My role
- Identity & event design
- Format
- Logo series
A family of identities with room to evolve.
I designed a series of logos for USA Archery’s national events. The work develops a distinct identity for each event while retaining the core visual motifs that connect the series to the organization.
My contribution
SCOPE OF WORKEvent identities
Individual logos developed for USA Archery’s national competitions.
A shared visual language
Core motifs provide continuity across the series.
Ongoing development
New designs evolve the event identities while retaining a recognizable relationship to earlier work.
Recognizable as a group
A series of event marks has to hold together across different competitions and editions. The work keeps that relationship visible through recurring design motifs, giving the individual identities a common foundation.
Space for each event
Within that foundation, each logo provides an opportunity to develop a particular event’s character. The collection shows the balance between continuity and variation across the work, with the core identity evolving over successive designs.
The identity collection
01 IMAGESA selection of the national event logos shown together.
